Zero is something we use every day, but it doesn’t physically exist, which makes it hard to fully comprehend. When first starting the book, research led to the discovery that people found it hard to comprehend and talk about zero in any words that weren’t just saying it was nothing. However, reading about the importance of zero in this book will give people a better understanding on how reliant we are on zero, in order to allow people to celebrate this number.
The book lacks imagery to place emphasis on zero as a powerful concept rather than something that can be summed up in photos. A lot of the design is focused on using illustrative type to represent the ideas of the page and of zero in an expressive and engaging manner. The colour scheme throughout is purely black and white, both relate to the idea of zero being nothing or null, whilst contrasting each other as an effective colour scheme.