The Rosa Bianca logo was a quick turnaround design development for a client’s start up jewellery business. The client provided an initial logo that required slight changes, however alongside this I offered some alternative options that I felt embodied the image of the company. Together with the client we took forward one of these designs, developing it into a finished product that the client was happy with.
The original brief was to place a rose into the letter O of the logo. Having only been supplied with a jpeg (left image below) I fulfilled the brief however also looked at ways of subtly redesigning the logo. Within the first attempts I stuck to a similar font and incorporated the same text, colour scheme, and imagery as the original logo (middle image below). This was then taken back to the company where the decision was made to move forward with a script font. I then redesigned some variations of the logo with this in mind (right image below), before the client settled on the logo they felt best represented the company.